The process of rebranding the R3PI website. The site was created using React and Ant presentation stack. Everyone at R3PI was hands on. My role was Project lead, Architect, and Designer for the site. I had 2 web developers supporting the designs. The theme of the site was to attract talent and partners via leading edge technology, challenging culture, and safe space to try anything! Once the site was launched, our traffic grew 3x from an average of 2250 unique views a day to over 6800 views a day!
Our inspiration was the culture of R3PI and the inventiveness of our organization.
My first task was to create a new brand book for R3PI. I worked cross-functionally with our CEO, Marketing, and Product Marketing globally to define what our themes would be. I then took those insights and a comprehensive brand book guide that defines a brand’s identity, ensuring consistency across all communication channels.
The process I took in creating the brand book was as follows:
Research and Strategy: Understand the brand’s core values, mission, audience, and market positioning.
Visual Identity Development: Establish logos, color palettes, typography, and imagery that represent the brand.
Voice and Tone Definition: Outline the brand's messaging style, including vocabulary, tone, and communication guidelines.
Guideline Compilation: Document visual and verbal standards, including logo usage, color codes, typography, image guidelines, and voice principles.
Review and Refinement: Collaborate with stakeholders to refine the brand book and ensure alignment with the brand’s goals.
Distribution and Implementation: Share the finalized brand book with all relevant teams to ensure consistent brand application.
Web Site Prototypes
Desktop Prototype
Mobile Prototype
Our CEO Tony Aquila was the driver of our inventiveness and innovation, I reported directly to him. Our themes where:
-Dare to be different!
-Do it different!
We focused on our current innovation tools and processes to entice top talent
Mobile Site
Mobile Site
