Concept Customer Demo for Lyft Freight

Lyft came to us to help them conceptualize a freight app that would compete with Uber Freight. This focus was on owner operators, the theme was "The App IS the Driver's Business" . It must be a "one stop shop" for him/her to get their jobs done. It should learn, teach, and run their business. My role was Product Owner, UX Architect, and UI Designer, I had a team of 3, myself, another designer, and a front end developer. This prototype was conceived, defined, ideated, designed, and demo created in 6 days from concept to full working prototype.

Clickable Prototype

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Ideation

Sketching / Wireframes

Prototype

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